Giveaway winners | Money-back guarantee

Welcome to the first Writing 101 newsletter.

The Writing 101 platform and courses have been in the making for about three years, so it’s very exciting to have launched and had our first participants. I’ll talk a little about the three courses in a moment but first…

Congratulations to our three prize winners, Marcia Batton, Brenda Grancha and Aliya Alidina, who have each won a course of their choosing. You will all be contacted privately and asked which of our three courses you wish to undertake. 

For those of you who entered and didn’t win, I hope you will still do a course. In fact, so taken was I by some of the comments from you on social media, and the obvious desire and enthusiasm you have to improve your writing skills, I am going to offer you a guarantee. I had no intention of doing this, but you moved me. 
My guarantee is this. If you sign up for any of my courses and, on completion, you honestly felt that your knowledge and skills have not been improved at all, just contact us at and we will refund the entire cost of your course. And I’ll go further: if you think you gained something but only half of what you expected, contact us and we’ll refund half of the cost. In fact, if you did not think it was 100% useful, just tell us how useful it was and we’ll refund the difference. 

I’m doing this for two reasons. First, I know how useful these courses are. I wouldn’t give this guarantee if I wasn’t confident of the content in them. Second, I believe that most people are honest (particularly writers) and I believe you won’t claim unless you really believe it wasn’t worth it. There’s no catch here – so what have you got to lose? 

Either you get your money’s worth or you get your money back.
About Writing 101 courses

The reason I established Writing 101 was because I have found that so many writing courses and workshops and, particularly writing guides, overcomplicate the process of teaching writing. They deal with many technical aspects of writing that, while important at a later stage, confuse emerging writers.

There are also a lot of charlatans out there who, once you have signed up for a course, give you only bits and pieces, then expect you to pay for more. That’s not me.

My courses provide advice, tips and exercises on what I consider to be the fundamentals of writing. I use my own experiences as both a writer and teacher and do so in a way that is easily understood. 

Over the last few years, I have had the pleasure and good fortune to have interviewed many of the best Australian, and international writers, for podcasts and videos. I have incorporated some of the best advice gleaned from those chats.    

I believe that my courses not only represent the best value for money for beginner and emerging writers, but also contain the most important advice delivered in an engaging manner. 

And in these courses, I give you my soul, so to speak. I leave nothing behind. I certainly don’t ask for any more money. In fact, I’m now giving you a guarantee.

The three courses are:

Writing Stories, in which I provide you with what I believe are the fundamentals to writing a story, whether it be a short story or a novel, or something in between. By story, I am referring to fiction, but much of the advice is also applicable to non-fiction. Writing Stories is designed to take you from the idea stage to revising a draft.

The seven lessons are titled:

– Letting ideas loose
– Creating conflict
– Creating characters
– Your inciting incident
– Story structures
– Point of view
– Troubleshooting your first draft

The aim of this course is to take you one giant step closer to publication.

Writing a Memoir, in which I cover a number of different aspects of memoir writing. While some relate to the craft of writing, some discuss issues specific to memoir writing, such as moral and ethical dilemmas, and the notion of truth.

Writing a Memoir is designed to give you an understanding of what makes a good memoir. So many people are writing a memoir, yours needs to stand out to give it the best possible chance of publication and of finding an audience.

The seven lessons are titled:

– What is a memoir?
– Ethical and moral dilemmas
– Memories and truth
– Researching and structuring a memoir
– Conflict and character
– Why? Understanding motivation
– Perhapsing

Whether you are midway through writing a memoir, or right at the start of the process, there is a lot of food for thought in this course – some of which may not have occurred to you before.

Business Writing, in which l provide you with the basic skills and knowledge to ensure your business writing delivers what you want it to. These lessons come from more than two decades of practice as a business writer. They are not theoretical. They are what I believe are the fundamentals to successful business writing – and I have helped hundreds of organisations improve their business writing considerably. 

The seven lessons are titled:

– Characteristics of business writing
– Knowing your audience
– Identifying your purpose
– Creating a call to action
– Selling benefits not features
– Using clear, concise language
– Revising your work

I have no doubt that if you put the principles of these lessons into action, you will greatly increase your chances of getting what you want and need out of your business communications.

Writing Tip

Each newsletter will have a writing tip. My first is about the importance of original writing.

Too often, I read manuscripts from emerging writers that use descriptions, analogies, similes, metaphors, etc. that I have read a thousand times before.

In my view, the mark of a great writer is the ability to describe things in ways that others can’t or haven’t. In writing a first draft, our similes, metaphors, general descriptions are often fairly pedestrian – we write down what we have heard or read, or used before. As you write, continually ask yourself, ‘is my writing original?’ 

What makes me, as a reader, jump with excitement, is when something is described in a way I haven’t read before – but I get it immediately, and I wonder why I haven’t ever described that thing in that way. 
Thank you for subscribing to this newsletter. Writing 101 was designed for people like you in mind. I know you won’t be disappointed if you sign up for one of the courses.

Nicolas Brasch
Founder of Writing 101
Writing 101 acknowledges the Wurundjeri people of the Kulin Nation as the Traditional Custodians of the land on which we work. We acknowledge Traditional Custodians of Country across Australia and recognise their continuous relationship to the land. We pay our respects to Elders past, present and emerging.